© Ask the Fundraiser.com 2005
BoardSource, the premier source for nonprofit governance information, today released Generating Buzz: Strategic Communications for Nonprofit Boards by Sally J. Patterson. The book highlights the board's role in communication, presenting an overview of roles and responsibilities that will help board members provide the necessary vision, support, and oversight for their organization. It discusses the importance of the board's role in assuming its function in making the organization's value known and working together with other board members to inspire the community to connect to its mission. "Many board members sense that communications strategies within their organizations could be improved upon, but they aren't certain what they should do about it," said Deborah S. Hechinger, president and CEO of BoardSource.
"Generating Buzz: Strategic Communications for Nonprofit Boards helps boards understand their role and the staff's role in strategic communications as well as its importance in advancing an organization's mission."
Generating Buzz: Strategic Communications for Nonprofit Boards addresses breaking down the concept of strategic communications, undertaking a strategic communications planning process, and engaging board members in communications and outreach, especially when speaking on behalf of the organization and considering partnerships and collaborations. It also addresses the importance of positioning your organization through framing and branding, communicating during a crisis, and monitoring the effectiveness of strategic communications. Author Sally J. Patterson is the president of Radiant Communications, a public relations firm that provides strategic direction on public policy initiatives and communication outreach for nonprofit, association, political,and public-issue clients. Generating Buzz: Strategic Communications for Nonprofit Boards is available for purchase at http://www.boardsource.org/generatingbuzz or by calling 800-883-6262.
BoardSource
BoardSource is dedicated to increasing the effectiveness of nonprofit organizations by strengthening boards of directors. Through customized consulting, training, publications, and membership, BoardSource provides solutions and tools to improve board performance, acts as a convener and facilitator in the development of knowledge about boards, promotes changes and innovation to strengthen governance, and serves as an advocate for the value of board service and the importance of effective governance. BoardSource is a 501(c)(3) nonprofit organization.
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